AI is the hottest topic of discussion these days. Everyone is talking about it, whether they know about it or not. But what exactly is AI? AI, or artificial intelligence, is a computer programme designed to automate tasks that can be done through human intelligence.
AI was already there for a long time, like a simple calculator or a chess game on a computer. But now the advancement of AI has gone to a whole new level. The application of AI is vast, from asking to play a song to Alexa at your home to the assembly of vehicles in factories to the complex surgeries in operation theatres, and the latest one, ChatGpt.
Even the marketing industry is not untouched. With the help of AI, the whole aspect of digital marketing has changed. Everyone is interested in knowing whether AI will replace it or lead to job losses. In this blog, we are going to provide insight about the role of AI in digital marketing and its limitations.
Let us first take a look at the latest trends and uses of AI in digital marketing.
1 . Content Creation:
Content is at the core of any digital marketing campaign. With the use of AI, content creation has never been easier. You need quality content for your website, social media campaigns, SEO, email campaigns, etc. There are many content-based AI tools available, like ChatGPT and Jasper. If you want to create personalised, quality content quickly and at the initial stage of your campaign, then these tools will be a great help. A few examples of AI-driven content creation are personalised email campaigns, creating visual content, and optimising keywords for SEO.
2 . Personalization:
Today, we all see personalised ads, emails, and notifications. If we are looking for a book, we see all the information about the book in our browser ads, social media ads, etc. Without AI, digital marketing agencies also do this, but with AI, it is pretty much automated and fast. AI helps you increase leads, ROI, and brand awareness.
3 . Data Analytics:
It is a very daunting task when it comes to data analysis. We have tonnes of data today to analyse and act . One of the major advantages of AI is data handling. AI not only collects and analyses the data but also provides insights about your customer preferences, buying habits, and behaviour. With AI technologies like big data, you can plan your digital marketing strategies with focused investment. Data analytics through AI also helps in predictive analysis, like sales forecasts, web traffic trends, and the success rate of a campaign.
4 . Automated Customer Support:
Chatbots are a very useful AI technology for customer support operations. It is a real-time query-solving tool. Most businesses use chatbots for a better user experience. It provides round-the-clock support to your customers without a human presence. Users can ask anything about your products and services, and they get personalised responses. Hello AI, Lumen, and Nova are a few AI tools that are used for customer support applications.
As we have seen the advantages and uses of AI in digital marketing, let us now look at the limitations of AI and what AI can’t do.
1 . Uniqueness and empathy in content
Although we have seen that with AI, we can get good-quality content for various usages, uniqueness can’t be achieved. A good quality of content is not that; it should be written in an impressive way, but it should have a human emotion in it. With the consistent change in algorithms of search engines, it is more important that content be unique and have a human touch; otherwise, it will have a negative impact on your online campaigns, like SEO. AI content always sounds robotic and repetitive. AI-generated content can’t produce creative ideas or content because it works on data that is only available. It does not have the ability to engage in critical and strategic thinking.
2 . Data Privacy:
Data privacy is one of the biggest concerns with AI. AI doesn’t discriminate based on the data it belongs to. Like the customer’s date of birth, you have that data, and you want to send personalised emails as per their date of birth. You are using AI for this task. You should have the customer’s permission to use this data. So when you are setting up an AI task, you should not break privacy laws. In some countries, data privacy laws are very strict, and it could land you in big trouble. You can collect the data through AI, but to use this data, you need human intervention.
3 . Human Connection:
AI can help you generate leads, but it can’t build customer relationships. Customer relationships can be built only with human emotions. You can use AI to automate tasks like sending emails to customers or sending promotions or special discounts, but they need a person to speak to when they reach out to you; they want to be heard and understood. Similarly, chatbots can automate the process of customer support to a certain extent, like providing answers to queries that are already there, but they can’t understand the user’s emotions. So, it works in synergy when it is used with the proper participation of AI and human intervention.
4 . Incorrect and biassed results:
AI works on the data that is provided or available. It does not have intelligence or judgment. If the data is incorrect, then the calculations and predictions will be wrong and biased. Therefore, AI can’t be used everywhere; the data should always be accurate, complete, and updated. If you completely rely on AI, then it can lead to incorrect analysis and predictions, and it can also target the wrong audience in your social media campaigns. AI-driven market research will work better when it is in the hands of humans, especially marketers or legit experts.
5 . Cost and implementation:
Implementing AI is a very complex task. You need a handsome investment to make it work. First of all, you need to have proper knowledge of the latest AI technologies and trends. You will need infrastructure and resources with the skills to support it. You will also need to train your existing resources to use AI. AI is an on-going job that continuously needs updates. So, for small and midsized firms, it is very challenging to keep it updated, as it takes a lot of time and investment. Instead of spending on marketing campaigns, firms will end up spending more on AI.
SMAC DIGITAL PVT LTD is the best digital marketing agency in Jaipur for AI-driven digital marketing campaigns. If you are looking for digital marketing services in Jaipur, with our skilled resources and AI-driven digital marketing strategies, we can assist you in fulfilling and exceeding your digital marketing goals. Please contact us for your digital marketing needs by visiting our website, www.smacdigital.com.
Conclusion
AI definitely provides loads of advantages in digital marketing, but we can’t solely rely on it. AI works best with human intervention. When it is used with human skills like strategic thinking, innovation, creativity, and AI automation, keeping the shortcomings in mind, it will work like wonders in digital marketing. It is not going to replace the marketers, but it will make their lives easier. AI should be considered an opportunity, not a threat. The proper implementation of AI in digital marketing agencies will bring the best revenue by streamlining the workflow.
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